The idea of an Audience profile is who I think the Video is aimed at, the things to think about is Age, Gender, Occupation etc...
Age - 14/25+ I don't think anyone younger than 14 would enjoy watching the video as they may not understand it where as people 14 and above have a better understanding
Gender - Female. Men may choose to listen to it however I feel its more aimed at Females with the style of the video and the story of it.
Occupation - Maybe students or people who like the Festival/Gig enviornment, its quite an unusual vidoe therefore I feel eople with unusual imaginations would enjoy it.
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